About us

About Alurea

Alurea was born in Portugal, inspired by the unique energy of Lisbon and its coastline. The unmistakable light of the city and the eternal movement of the sea are the essence of our creations. We combine modernity and tradition to create jewelry that captures the timelessness of the waves and the power of nature.

What We Prioritize

More than just a piece of jewelry, each Alurea creation is a gateway to a world of sophistication and timelessness, where the relationship with our customers is at the heart of everything. We design jewelry in sterling silver and stainless steel, with quality, sophistication, and durability, made to enhance the beauty and authenticity of those who wear them. We value trust and closeness, offering excellent customer service and a secure shopping experience.

Our Mission

We believe that jewelry should last forever. That’s why we ensure unquestionable quality and offer a lifetime warranty on all our pieces. More than just selling jewelry, we offer positive memories and special moments that become eternal. Together, we create a lighter and more peaceful world, where each piece tells a story and celebrates life.